If you've created a web site, and you now have original content to offer your customers, you have already taken most of the steps to creating value for your customers.

However, there is one technique here I would like to share with you that will increase your sales and help you capture your customers email addresses so that you can market to them again and again.

This method works particularly well if the affiliate programs you are promoting are through ClickBank because you can get the contact information for anyone who has bought products through your affiliate links.

To give value to the affiliate programs you are marketing, create a free report to give to those who buy through your affiliate links.

When you make a sale, if through Clickbank, log in and get the customer's contact information. Follow up with a thank you note and a download link to the free report.

You can also advertise the free report on your web site as a bonus for buying through you. You can also include this information on your product review page.

Make sure that you display this information prominantly on your web site so that your customer can contact you to receive the bonus, and make sure it is easy for your customer to receive the bonus, i.e he/she sends you a copy of the receipt.

Follow up as soon as possible. Don't make the customer wait a week before he/she hears from you.

You can also create free ebooks and reports to submit to the ebook directories. Give your free report a catchy title and write a catchy description to it. Submit it to the directories. Don't forget to include your contact information in your report so the reader can visit your site and buy from you.

Weave your affiliate links into the report.

Here are a couple of ebook directories to submit to:

Ebook Directory
Ebook Palace

You can also check at Yahoo Groups and Topica for places to advertise both your free report and your mailing list.

If you give before you get, and overdeliver before you do, you will get customers. You will make money.